CEO | AJMAL GROUP
Ajmal Group, a pioneer of the perfumery business, is headed by Mr Abdulla Ajmal. He steers his company with a strategised vision to position it as a global brand.
Foreseeing the demand for perfumery as an integral part of changing lifestyles, this third-generation family member of the Ajmal Group redefined the company goals to make the group a synonym for trust, quality, and innovation.
In the current role of CEO, his mission is to introduce Ajmal Perfumes to more countries in the region and worldwide.
After being in business for 26 years, learning lessons from failures and reinventing new business roles, this visionary has transformed the enterprise into a notable corporation worldwide.
Reinventing The Goals
Ajmal is a unique ‘farm-to-fragrance’ perfumery brand with a legacy of seven strong decades. This firm started its journey in 1951 and has now achieved exponential growth in the past few years. Born in Mumbai, Abdulla reached the sandy shores of the UAE in 1988.
Having gained higher academic qualifications and valuable work experience in the UK, he returned to Dubai to join his family business.
He considers dedicated employees as the backbone of Ajmal Group and treats them with much care and respect – a tradition whose origin can be traced back to his grandfather.
Carving A New Path
Today, Ajmal Group owns 300 stores and several franchises, both in India and other countries. Guided by the genuine entrepreneurial spirit in his blood, he emphasises trust as paramount in any business and the key secret behind their success.
Relying upon great strategies, they have taken decisive steps, laying the groundwork for their global trajectory, personally directing their efforts in four pivotal markets: the USA, China, Saudi Arabia and India.
The enthusiastic businessman is ready to embrace innovation and prefers to carve his own path rather than imitate others.
Besides this, Ajmal group is obsessed with quality and excellence and it is this passion that leads them to great accomplishments.
This modest leader says that Ajmal Group have emerged as one of the world’s best companies to work for by continually seeking employee feedback, improving their training programs, creating avenues for personal growth, and fostering a culture where everyone feels valued and heard.
Sustainability has always been integral to their core concept and they recognised the inherent value of preserving resources and the environment before it became a global trend.
Using natural ingredients like Oudh and other botanicals, they have always felt responsible for replenishing whatever they take.
Additionally, they are continuously researching eco-friendly alternatives for packaging and exploring ways to reduce their overall carbon footprint.
He expresses his admiration towards the government for their swift and considerate action during the pandemic period.
This brilliant man who perceives each untapped market both as a challenge and an opportunity, has equipped his company to evolve or adapt according to the tastes and cultural nuances of customers.
Coming to the future of the business, he envisions Ajmal becoming a commanding presence that ensures widespread availability across reputable points of sale in a minimum of 120 to 150 countries.
As a family man, he expresses his gratitude to his beloved wife for her stalwart moral support and to Isra; their daughter. Besides them, his ever-inspiring father, siblings, and his brother’s son (Zaid) surround him with the warmth of love.
This talented businessman loves exploring diverse cultures and cuisines and finds time to travel in their leisure to gain new insights about the world.