CEO | Realty Force Real Estate
A rising star in Dubai’s real estate market, Realty Force Real Estate’s leader, Riyaz Merchant is a force of nature. Relent lessly passionate about real estate, he lives his life by the lessons he learned about hard work from his parents, which have held him in good stead.
The CEO of the real estate brokerage seems to attract opulence and success through the same ideologies, as evidenced by his award-winning boutique firm’s stellar reputation as the luxury residential agency of choice.
The Midas Touch
Realty Force Real Estate Brokers has focused on the luxury residential segment of the real estate market since its inception in 2008.
The boutique agency specialises in high end real estate by partnering with development juggernauts in the region such as Sobha and Nakheel, and through its Platinum Alliance with Emaar, among others.
The agency leans toward following its own path rather than sticking to standard industry approaches. This means that the firm’s lucrative deals and high recognition from master developers have been earned through their everyday adoption of cutting edge technology and some truly superb digital marketing that helped drive up sales.
The firm flourishes due to the outstanding internal and external communication that Merchant expects from his qualified team, as well as an unrivaled appetite to conquer the market through innovative moves.
As time passed the business began to rack up numerous awards and garner a reputation among the regional elite for its unparalleled levels of service and expertise.
Not one to sit idle for long, Merchant soon began to dream up a new avenue to generate business and founded Off Plan Finder.
The one-stop shop real estate website doubles as a lead generator for Realty Force Real Estate Brokers as well as being the premier real estate portal in Dubai.
It concentrates on providing a new buyer with all the knowledge on freshly launched projects, right from pre-release, availability, payment plan and master plan, to project details, location and delivery date.
Focusing On The Silver Lining
Merchant has accumulated a personal sales value of approximately Dh3.62 billion over the 20 years he has spent in the industry.
Daring and positive in nature, he set out to beat the odds when the pandemic held the world in its clutches by outselling not just others in the industry but his past self, too.
It was after wrapping up a penthouse sale at Downtown Dubai that he spent two days transacting a plot on La Mer for a whopping Dh21 million.
This was swiftly followed by a Millennium Estate contract and lastly, an apartment in Madinat Jumeirah Living Show Apartment that continues to yield value to this day.
Spread out over a mere 40 days, this feat earned him the outstanding agent in Q2 2020 by Property Finder. Merchant also won the award in April 2019.
A Golden Future
The real estate brokerage continues to thrive under Merchant’s deft touch and follows his lead in aiming for the skies.
He firmly believes in the adage that “Hard work can never go unrewarded’; and will bet his company’s future on accurate pricing complemented by an effective marketing strategy.
To this end, they have crafted a digital strategy that evenly distributes their sizable marketing budget between the Off Plan Finder website, online campaigns, and social media optimisation.
They bank on its proven success to ensure that the company moves forward to build strong long-term relationships with partners and clients, and continue to remain competitive in the market.